Samuel Gee
Senior Digital Designer
8+ years experience
8+ years experience
Senior Digital Designer with extensive experience delivering integrated digital, print, and video assets across regulated industries.
Grounded in a strong user-centered design background, skilled at translating complex requirements into accessible, high-performance interfaces and visual campaigns using Figma and the Adobe Creative Suite. Combines rigorous UX thinking, versatile creative execution, and close cross-functional collaboration to improve brand engagement, usability, and delivery speed.
Experience
Experience
Senior Digital Designer
Merck Sharp & Dohme (MSD)
2022 - present
Multi-channel execution: Designed and delivered integrated print, digital, and video assets for global public health and vaccine initiatives, ensuring cohesive cross-medium brand experiences. Design systems & scaling: Built and maintained global digital platforms, design systems, and component libraries to support worldwide rollouts. Compliance & UX: Translated complex medical and regulatory requirements into intuitive, accessible web and mobile interfaces that meet strict compliance frameworks. Cross-functional collaboration: Worked daily with product, medical, regulatory, and commercial teams to deliver user-centred solutions tied to business goals.
Senior Digital Designer
Merck Sharp & Dohme (MSD)
2022 - present
Multi-channel execution: Designed and delivered integrated print, digital, and video assets for global public health and vaccine initiatives, ensuring cohesive cross-medium brand experiences. Design systems & scaling: Built and maintained global digital platforms, design systems, and component libraries to support worldwide rollouts. Compliance & UX: Translated complex medical and regulatory requirements into intuitive, accessible web and mobile interfaces that meet strict compliance frameworks. Cross-functional collaboration: Worked daily with product, medical, regulatory, and commercial teams to deliver user-centred solutions tied to business goals.
Digital Designer
NIO Cocktails
2022
E-commerce UX: Designed end-to-end user journeys for account management, loyalty programmes, and support hubs on e-commerce channels. Friction reduction: Removed friction across checkout, support, and retention flows to boost engagement and user experience. Mobile & motion work: Improved mobile usability and designed digital motion assets for major product launches to help drive customer retention.
Digital Designer
NIO Cocktails
2022
E-commerce UX: Designed end-to-end user journeys for account management, loyalty programmes, and support hubs on e-commerce channels. Friction reduction: Removed friction across checkout, support, and retention flows to boost engagement and user experience. Mobile & motion work: Improved mobile usability and designed digital motion assets for major product launches to help drive customer retention.
Graphic Design Coordinator
sketch
2019 - 2022
Solo design lead: Handled all digital and print output as the sole in-house designer, covering guest touchpoints for high-profile hospitality venues. Brand & guest experience: Designed guest-facing materials and brand assets experienced by over 300,000 visitors. Campaign execution: Delivered integrated marketing campaigns, event collateral, and seasonal activations in a fast-paced environment.
Graphic Design Coordinator
sketch
2019 - 2022
Solo design lead: Handled all digital and print output as the sole in-house designer, covering guest touchpoints for high-profile hospitality venues. Brand & guest experience: Designed guest-facing materials and brand assets experienced by over 300,000 visitors. Campaign execution: Delivered integrated marketing campaigns, event collateral, and seasonal activations in a fast-paced environment.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Global campaigns: Designed digital campaigns, interactive media, and event collateral tailored for global corporate audiences. High-impact assets: Produced animated digital assets that achieved up to 8.6x higher click-through rates (CTR) than standard benchmarks, significantly boosting visibility and engagement.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Global campaigns: Designed digital campaigns, interactive media, and event collateral tailored for global corporate audiences. High-impact assets: Produced animated digital assets that achieved up to 8.6x higher click-through rates (CTR) than standard benchmarks, significantly boosting visibility and engagement.
What I do
What I do
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
Software Stack
Software Stack
Figma
Product & UX design, prototyping, design systems
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, AE, Premiere Pro)
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, AE, Premiere Pro)
HTML / CSS
Basic front-end understanding
HTML / CSS
Basic front-end understanding
Blender
3D design, visual concepts
AI Tools
(ChatGPT, Firefly, Midjourney, Runway)
SolidWorks
Product & industrial 3D modelling
SolidWorks
Product & industrial 3D modelling
Framer
No-code web design.
