Samuel Gee
Senior UX/UI Designer
Based in Tel Aviv
8+ years experience
Senior UX/UI Designer for complex digital products.
I design clear, scalable experiences for systems where accuracy, usability, and compliance really matter.
I help organisations design and scale digital products in regulated environments — from healthcare platforms and internal tools to global public-facing systems. My work spans discovery, UX strategy, UI design, and design systems, working closely with product, engineering, medical, and commercial teams.
Experience
Experience
Senior UX/UI Designer
Merck Sharp & Dohme (MSD)
2022 - present
Leading digital design across global vaccine and public health initiatives. Designed platforms and communications that simplify complex medical information into clear, user-centred experiences. Developed scalable UX patterns and templates that improved rollout speed and consistency across markets, while collaborating with product, medical, regulatory, and commercial teams. Result: Improved content comprehension and navigation efficiency, supporting faster access to critical health information across multi-country audiences.
Senior UX/UI Designer
Merck Sharp & Dohme (MSD)
2022 - present
Leading digital design across global vaccine and public health initiatives. Designed platforms and communications that simplify complex medical information into clear, user-centred experiences. Developed scalable UX patterns and templates that improved rollout speed and consistency across markets, while collaborating with product, medical, regulatory, and commercial teams. Result: Improved content comprehension and navigation efficiency, supporting faster access to critical health information across multi-country audiences.
Senior UX/UI Designer
Merck Sharp & Dohme (MSD)
2022 - present
Leading digital design across global vaccine and public health initiatives. Designed platforms and communications that simplify complex medical information into clear, user-centred experiences. Developed scalable UX patterns and templates that improved rollout speed and consistency across markets, while collaborating with product, medical, regulatory, and commercial teams. Result: Improved content comprehension and navigation efficiency, supporting faster access to critical health information across multi-country audiences.
Digital Designer
NIO Cocktails
2022
Designed logged-in account, rewards, and support hub experiences for the e-commerce platform. Improved customer journeys, reduced friction across loyalty and support flows, and enhanced mobile usability across key touchpoints. Produced motion and digital assets supporting product launches. Result: Helped strengthen retention and repeat purchase behaviour through improved loyalty visibility and support accessibility.
Digital Designer
NIO Cocktails
2022
Designed logged-in account, rewards, and support hub experiences for the e-commerce platform. Improved customer journeys, reduced friction across loyalty and support flows, and enhanced mobile usability across key touchpoints. Produced motion and digital assets supporting product launches. Result: Helped strengthen retention and repeat purchase behaviour through improved loyalty visibility and support accessibility.
Digital Designer
NIO Cocktails
2022
Designed logged-in account, rewards, and support hub experiences for the e-commerce platform. Improved customer journeys, reduced friction across loyalty and support flows, and enhanced mobile usability across key touchpoints. Produced motion and digital assets supporting product launches. Result: Helped strengthen retention and repeat purchase behaviour through improved loyalty visibility and support accessibility.
Graphic Design Coordinator
sketch
2019 - 2022
Sole in-house designer delivering print and digital communications across sketch’s restaurants and bars. Created menus, guest materials, campaigns, and digital touchpoints supporting events, seasonal activations, and brand experiences. Result: Designed materials experienced by 300,000+ guests annually, ensuring a cohesive brand experience across physical and digital environments.
Graphic Design Coordinator
sketch
2019 - 2022
Sole in-house designer delivering print and digital communications across sketch’s restaurants and bars. Created menus, guest materials, campaigns, and digital touchpoints supporting events, seasonal activations, and brand experiences. Result: Designed materials experienced by 300,000+ guests annually, ensuring a cohesive brand experience across physical and digital environments.
Graphic Design Coordinator
sketch
2019 - 2022
Sole in-house designer delivering print and digital communications across sketch’s restaurants and bars. Created menus, guest materials, campaigns, and digital touchpoints supporting events, seasonal activations, and brand experiences. Result: Designed materials experienced by 300,000+ guests annually, ensuring a cohesive brand experience across physical and digital environments.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Designed digital campaigns and event media for global audiences, supporting major industry events and brand initiatives. Produced animated and static creative assets aligned with global brand standards and marketing objectives. Result: Delivered performance-led creatives achieving 1.8×–8.6× above benchmark click-through rates, improving campaign visibility and engagement.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Designed digital campaigns and event media for global audiences, supporting major industry events and brand initiatives. Produced animated and static creative assets aligned with global brand standards and marketing objectives. Result: Delivered performance-led creatives achieving 1.8×–8.6× above benchmark click-through rates, improving campaign visibility and engagement.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Designed digital campaigns and event media for global audiences, supporting major industry events and brand initiatives. Produced animated and static creative assets aligned with global brand standards and marketing objectives. Result: Delivered performance-led creatives achieving 1.8×–8.6× above benchmark click-through rates, improving campaign visibility and engagement.
What I do
What I do
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
Software Stack
Software Stack
Figma
Product & UX design, prototyping, design systems
Figma
Product & UX design, prototyping, design systems
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, AE, Premiere Pro)
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, AE, Premiere Pro)
HTML / CSS
Basic front-end understanding
HTML / CSS
Basic front-end understanding
Blender
3D design, visual concepts
Blender
3D design, visual concepts
AI Tools
(ChatGPT, Firefly, Midjourney, Runway)
AI Tools
(ChatGPT, Firefly, Midjourney, Runway)
SolidWorks
Product & industrial 3D modelling
SolidWorks
Product & industrial 3D modelling
Framer
No-code web design.
Framer
No-code web design.