Samuel Gee
Senior Digital Designer (UX/UI & Product)
Based in Tel Aviv
8+ years experience
Senior Product & UX Designer for complex digital products.
I design clear, scalable experiences for systems where accuracy, usability, and compliance really matter.
I help organisations design and scale digital products in regulated environments — from healthcare platforms and internal tools to global public-facing systems. My work spans discovery, UX strategy, UI design, and design systems, working closely with product, engineering, medical, and commercial teams.
Experience
Experience
Senior Digital Designer
Merck Sharp & Dohme (MSD)
2022 - present
Leading digital design across global healthcare and public health initiatives. Designing internal tools, websites, and communications in highly regulated environments, translating complex medical and strategic information into clear, user-centred digital experiences. Working closely with medical, commercial, product, and strategy teams to deliver scalable UX/UI solutions and design systems.
Senior Digital Designer
Merck Sharp & Dohme (MSD)
2022 - present
Leading digital design across global healthcare and public health initiatives. Designing internal tools, websites, and communications in highly regulated environments, translating complex medical and strategic information into clear, user-centred digital experiences. Working closely with medical, commercial, product, and strategy teams to deliver scalable UX/UI solutions and design systems.
Senior Digital Designer
Merck Sharp & Dohme (MSD)
2022 - present
Leading digital design across global healthcare and public health initiatives. Designing internal tools, websites, and communications in highly regulated environments, translating complex medical and strategic information into clear, user-centred digital experiences. Working closely with medical, commercial, product, and strategy teams to deliver scalable UX/UI solutions and design systems.
Digital Designer
NIO Cocktails
2022
Led UX/UI updates and creative direction for the e-commerce platform, improving user journeys and mobile performance. Produced animated assets, digital campaigns, and product photography in collaboration with developers and marketing teams.
Digital Designer
NIO Cocktails
2022
Led UX/UI updates and creative direction for the e-commerce platform, improving user journeys and mobile performance. Produced animated assets, digital campaigns, and product photography in collaboration with developers and marketing teams.
Digital Designer
NIO Cocktails
2022
Led UX/UI updates and creative direction for the e-commerce platform, improving user journeys and mobile performance. Produced animated assets, digital campaigns, and product photography in collaboration with developers and marketing teams.
Graphic Design Coordinator
sketch
2019 - 2022
Sole in-house designer across print and digital for sketch’s restaurants and bars, including the 3 Michelin-starred Lecture Room & Library. Designed menus and digital content viewed by 300,000+ guests annually, and led the sketch-at-home digital experience.
Graphic Design Coordinator
sketch
2019 - 2022
Sole in-house designer across print and digital for sketch’s restaurants and bars, including the 3 Michelin-starred Lecture Room & Library. Designed menus and digital content viewed by 300,000+ guests annually, and led the sketch-at-home digital experience.
Graphic Design Coordinator
sketch
2019 - 2022
Sole in-house designer across print and digital for sketch’s restaurants and bars, including the 3 Michelin-starred Lecture Room & Library. Designed menus and digital content viewed by 300,000+ guests annually, and led the sketch-at-home digital experience.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Designed performance-led digital campaigns and web assets achieving up to 8.6× above-average click-through rates, supporting global branding and major industry events.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Designed performance-led digital campaigns and web assets achieving up to 8.6× above-average click-through rates, supporting global branding and major industry events.
Digital Graphic Designer
SLB (formerly Schlumberger)
2018 - 2019
Designed performance-led digital campaigns and web assets achieving up to 8.6× above-average click-through rates, supporting global branding and major industry events.
What I do
What I do
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
1. Product & UX Design
End-to-end product design for complex digital systems — from discovery and research through flows, prototyping, and high-fidelity UI.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
2. Design Systems
Creating and maintaining scalable UI systems that support consistency, accessibility, and fast delivery across teams and products.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
3. Digital Platforms & Tools
Designing responsive, compliant, content-heavy platforms across healthcare, public sector and e-commerce.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
4. Visual & Communication Design
Translating complex information into clear, effective visual communication across digital, print and campaigns.
Software Stack
Software Stack
Figma
Product & UX design, prototyping, design systems
Figma
Product & UX design, prototyping, design systems
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, AE, Premiere Pro)
Adobe Creative Suite
(Photoshop, Illustrator, InDesign, AE, Premiere Pro)
HTML / CSS
Basic front-end understanding
HTML / CSS
Basic front-end understanding
Blender
3D design, visual concepts
Blender
3D design, visual concepts
AI Tools
(ChatGPT, Firefly, Midjourney, Runway)
AI Tools
(ChatGPT, Firefly, Midjourney, Runway)
SolidWorks
Product & industrial 3D modelling
SolidWorks
Product & industrial 3D modelling
Framer
No-code web design.
Framer
No-code web design.
Samuel Gee
Senior Digital Designer
(UX/UI & Product)
Based in Tel Aviv
8+ years experience